case study

Activate
Talent

Jared Orkin is the founder of Activate Talent, an offshore recruiting business. By March 2026 he had built a relatively strong LinkedIn presence of around 5,000 followers.

Those followers had been grown over several years through a prior partnership with a LinkedIn content management agency. But despite that foundation, his growth had stalled. His follower count had been flat for a long time, and his posts were no longer generating meaningful performance.

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Why did they come to Content Forge?

Restarting a stalled account takes more than a posting schedule. It takes people who understand the business well enough to write in the founder's voice, so we assembled a dedicated team for Activate Talent: a senior strategist hired through Activate Talent who had a deep understanding of both the company and the offshore recruiting space, plus a LinkedIn assistant, a scriptwriter, and a lead videographer.

Our objective was straightforward. Capture Jared's personality through scripts that felt authentic to him and relevant to his business. Drive real engagement on his LinkedIn account through daily comments, reposts, connection-building, written content, and profile optimization. And produce high-quality video content that Jared could repurpose across X, TikTok, and Instagram.

How We Helped

Engaging on LinkedIn was essential for Jared's account. A stalled following doesn't restart on content alone, so we ran our engagement playbook alongside it: daily comments, reposts, deliberate connection-building, written posts, and a full profile optimization.

The account began showing signs of growth in the very first week.

The Video Engine

Jared's videos perform exceptionally well, and both his scripts and formats have varied over time. We tested multiple approaches, including internet-native formats like “Hire or Fire” and simple, caveman-style explanations of hiring concepts.

Our goal with Jared's video content is straightforward: position him as the leading expert on hiring the highest-performing talent in the world, which he already is.

Watch “Three mindsets of an employee” Behind the scenes on an Activate Talent shoot: Jared filmed on a phone rig while working at his laptop

Peak Engagement

The account hit peak engagement in June 2026, when one viral post alone brought in more than 2,000 followers and over 100 reposts.

The post wasn't a hiring tip or a hot take. It was Jared doing what he actually does: “Last week, I hired 32 people. Yet, we still have 100+ open roles.” Direct, specific, and impossible to scroll past.

The June 2026 viral LinkedIn post: 1,000+ reactions, 272 comments, 114 reposts

Results

Audience

Grew from around 5,000 followers to 12,138, after years of a flat follower count.
One viral post in June 2026 brought in more than 2,000 followers on its own.

Reach

369,413 impressions over twelve months, up 64% on the prior year.
That viral post: 1,000+ reactions, 272 comments, and 114 reposts.

Content Engine

A dedicated team of four: senior strategist, LinkedIn assistant, scriptwriter, and lead videographer.
Video built to be repurposed across X, TikTok, and Instagram, not just LinkedIn.